What happened
Apple is preparing to release the largest wave of new devices in its history, according to tech leaker Mark Gurman. The rollout is set to begin next week, shortly after senior hardware engineer John Ternus officially became CEO this week.
The first phase, covering next week's event through early 2027, reportedly includes a foldable iPhone expected to exceed $2,000, iPhone 18 Pro models with internal and camera upgrades, Apple Watch Series 12 and Ultra 4, AirPods 5, a new Apple TV with Siri AI, and an OLED iPad mini.
Later phases extend to 2027 and beyond 2028, with plans for touchscreen OLED MacBooks, a smart home hub, camera-equipped AirPods, smart glasses, a redesigned 20th-anniversary iPhone, and a possible redesigned Vision Pro.
Why it matters
The roadmap signals a major strategic shift from the Tim Cook era, which centered on refining existing product lines and growing services. Under a hardware-engineer CEO, Apple appears ready to aggressively explore new device categories and form factors.
Apple is clearly betting on AI and smart home integration, embedding Siri AI, facial recognition, and sensors into products like a wall-mountable home hub and camera-enabled wearables. If executed, this would mark Apple's most expansive hardware push in over a decade.
Key facts
John Ternus, previously a senior hardware engineer, became Apple's CEO this week.
Apple's upcoming product launch wave is described as the largest in the company's history, starting next week.
Mark Gurman outlined a three-stage roadmap: near-term (next week to early 2027), 2027, and 2028 and beyond.
What to watch next
Whether the foldable iPhone, internally referred to as iPhone Ultra, ships at its reported price above $2,000 and delivers on the promise of an improved hinge and less visible crease.
If Apple can maintain the aggressive timeline for later-stage products such as touchscreen MacBooks, camera-toting AirPods, and a redesigned Vision Pro, or if some projects — like the previously shelved foldable iPad — face further delays.