What happened
Google is introducing a new way to customize the Discover feed in its app, letting users describe what they want to see rather than manually adjusting settings.
The feature is set to roll out in the coming days and will appear in the three-dot menu, where users can tell the AI what kind of content they prefer.
The AI will automatically modify the feed and retain those preferences for future visits.
Why it matters
This shifts Discover from a passive, algorithm-driven feed to an interactive experience where users can nudge the algorithm with natural language, potentially making it more relevant.
The memory aspect indicates Google is building a more persistent personalization layer, which could raise privacy considerations as the AI tracks stated preferences over time.
Key facts
The feature is rolling out to the Google app in the coming days.
Users will access the option via the three-dot menu.
The AI will remember preferences for future visits.
What to watch next
Whether users embrace conversational tuning or find it confusing, and how well the AI interprets varied descriptions.
How Google handles privacy and user control over stored preferences once the feature is more widely available.