What happened
Hitachi has made exhaustive co-creation with customers the basic strategy behind Lumada, according to a report from Nikkei Cross Tech.
The approach involves defining challenges together with customers and repeatedly iterating through trial and error to turn ideas into concrete form.
Hitachi also sends specialists to customer sites, maintaining a stance of working alongside clients with an emphasis on speed.
Why it matters
Framing co-creation as the foundation of Lumada suggests Hitachi sees close, hands-on customer engagement rather than off-the-shelf offerings as its differentiator.
Sending specialists on-site and prioritizing speed implies a resource-intensive model that could shape how Hitachi competes for enterprise deals.
The emphasis on defining problems jointly points to a shift in how technology vendors position their role in customer projects.
Key facts
Hitachi's basic Lumada strategy is thorough co-creation with customers.
Hitachi defines challenges together with customers and iterates through trial and error.
Hitachi dispatches specialists to customer sites and stresses speed.
What to watch next
Whether Hitachi discloses concrete outcomes or customer examples that demonstrate the co-creation model in practice.
How the on-site specialist and speed-focused approach scales across different industries and regions.