What happened
Apple has officially unveiled the iPhone 18 Pro and iPhone 18 Pro Max, marking the latest additions to its flagship smartphone lineup.
The new devices are equipped with a 2-nanometer A2 chip, as highlighted in the announcement.
In Taiwan, the starting price for these models has risen by a minimum of NT$5,000 compared to previous iterations.
Why it matters
The price hike reflects the advanced manufacturing technology of the 2nm chip, which likely contributes to higher production costs.
Consumers in Taiwan will need to budget more for the latest Pro models, potentially affecting upgrade decisions.
This launch sets a new benchmark for premium smartphone pricing in the region, influencing market expectations.
Key facts
Apple introduced the iPhone 18 Pro and iPhone 18 Pro Max.
The new iPhones feature a 2-nanometer A2 chip.
Taiwan pricing for the Pro models starts at least NT$5,000 higher than before.
What to watch next
Watch for detailed pricing tiers across storage options, which may show larger increases for higher capacities.
Observe consumer response to the price rise, as it could signal demand elasticity for premium devices.
Monitor if competitors adjust their pricing strategies in response to Apple's move.
