What happened

NVIDIA founder and CEO Jensen Huang joined Salesforce CEO Marc Benioff onstage Tuesday at Dreamforce, the company's annual event.

Huang's message was 'Know everything. Do anything,' according to the source.

The appearance coincided with the announcement of Koa, described as Salesforce's first CRM reasoning model, built on NVIDIA Nemotron 3 Super.

Why it matters

The joint appearance and the Koa announcement suggest deeper collaboration between NVIDIA and Salesforce in applying reasoning models to CRM.

If Koa is indeed Salesforce's first CRM reasoning model, it may signal a shift toward more advanced AI capabilities in customer relationship management.

Key facts

Jensen Huang is the founder and CEO of NVIDIA.

Marc Benioff is the CEO of Salesforce.

The event took place on Tuesday at Dreamforce.

Salesforce announced Koa, its first CRM reasoning model, built on NVIDIA Nemotron 3 Super.

What to watch next

How Salesforce integrates Koa into its CRM offerings and whether it delivers on the promise of reasoning capabilities.

Whether the NVIDIA-Salesforce partnership expands further into other product areas.

Sources