What happened
At a September 3 earnings call, NIO founder and chairman Li Bin said the company's brand average vehicle price reached 406,000 yuan in the second quarter, rising to 434,600 yuan in July.
Li Bin stated that this price level has 'fully surpassed' Mercedes-Benz, BMW and Audi.
NIO reported second-quarter deliveries of 107,658 vehicles, with the NIO brand contributing 60,945 units, or 56.6% of the total, showing sharp growth both year-on-year and quarter-on-quarter.
Why it matters
The pricing milestone suggests NIO is competing directly with traditional premium German automakers in the high-end segment, rather than relying on lower prices to drive volume.
A rising average selling price, alongside strong delivery growth, may signal healthier margins and stronger brand positioning in China's increasingly crowded electric-vehicle market.
Key facts
Li Bin spoke at the Q2 earnings communication meeting on September 3.
NIO brand's average vehicle price was 406,000 yuan in Q2 and 434,600 yuan in July.
Q2 total deliveries were 107,658 units, with NIO brand accounting for 60,945 units (56.6%).
Li Bin said the price has fully surpassed Mercedes-Benz, BMW and Audi.
What to watch next
Whether NIO can sustain this average pricing level as it scales up deliveries and expands its product lineup.
How traditional premium automakers respond to NIO's price positioning in the Chinese market.