What happened

The film 'Welcome to the Dragon Restaurant' has now taken more than 2 billion yuan at the box office, including pre-sale revenue, with word of mouth and earnings continuing to climb since its domestic release.

The distributor has announced plans to launch the film in Hong Kong, Macau, and multiple overseas markets, beginning with a September 11 opening in Hong Kong and Macau.

Australia, New Zealand, and Malaysia will also see the film on September 11, followed by Singapore on September 17 and Japan on September 18. An October rollout is planned for Cambodia, Indonesia, Thailand, Laos, and the Philippines.

Why it matters

The strong box office performance is now being carried into international markets, showing how a popular local title can expand its reach beyond its home territory.

The phased release schedule reflects an intentional market-by-market strategy, allowing the film to build momentum across Asia-Pacific and East Asia through autumn.

Key facts

The film's total box office has exceeded 2 billion yuan, including pre-sale tickets.

Hong Kong, Macau, Australia, New Zealand, and Malaysia are set for release on September 11.

Singapore opens on September 17, Japan on September 18, and a October release is planned for Cambodia, Indonesia, Thailand, Laos, and the Philippines.

What to watch next

Whether overseas audiences respond as strongly as domestic viewers, sustaining the film's momentum beyond its initial markets.

How the October Southeast Asian rollout performs, adding several new territories to the release calendar.

Sources