What happened
The 2026 China Farmers' Harvest Festival Autumn Consumption Season was launched in Shanghai, co-hosted by multiple national ministries and organizations including agriculture, commerce, culture, and media.
This year's event, themed 'Harvest Opens New Horizons, Hard Work Promotes Revitalization,' will run until the end of November, featuring activities such as digital commerce for agriculture, urban 'vegetable basket' promotions in 36 major cities, and rural cultural tourism initiatives.
Why it matters
The campaign serves as a key platform to stimulate rural consumption and support agricultural development, with its market impact growing annually.
Cumulative sales of agricultural products driven by this initiative have surpassed 160 billion yuan, highlighting its significant role in boosting farmers' incomes and rural economic vitality.
Key facts
The event is organized by six national bodies, including the Ministry of Agriculture and Rural Affairs and the Ministry of Commerce.
The Autumn Consumption Season is a flagship activity of the China Farmers' Harvest Festival.
It has driven cumulative agricultural product sales exceeding 160 billion yuan over the years.
What to watch next
Expect a series of promotional activities across various regions and departments aimed at celebrating the harvest and encouraging consumption.
The effectiveness of these initiatives in fostering rural revitalization and market expansion will be closely observed.